Charuvi Design Labs

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Blueprints of Their Minds

Indian Express

Charuvi Design Labs featured in Indian Express -”Blueprints of Their Minds”. A glimpse of her upcoming one-of-its-kind promotional exhibition.

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Holi Wishes from CDL Team

Global Commons at International Forest Short Film Festival, United Nations forums on forests

Our short film, ‘Global Commons,’ has been selected as one of 21 finalists, from among 127 entries across 38 countries, for the International Forest Short Film Festival. Forests for People is a short film contest that invites everyone, in every part of the world, to create and share a personal film about their own relationship to the forest. How it inspires you. Shelters you. Nurtures you. Contributes to your life, or even makes life possible.

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The United Nations Forum on Forests (UNFF), a subsidiary body with the main objective to promote “
 the management, conservation and sustainable development of all types of forests and to strengthen long-term political commitment to this end
”

International Forest Short Film Festival, United Nations forums on forests

Coming Soon…

Official Selection ? Stuttgart International Festival Of Animation 2013

Animated short film ‘Shri Hanuman Chalisa’ will be screened amongst the fantastic films at the Animated Com Award – 20th Stuttgart International Festival of Animated Film (April 23 – 28, 2013) Germany, presenting awards in the field of applied animation and awards prizes for the best advertising, spatial communication and technology.

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IDF 2013

The IDF’s Connecting Communities Happy Hours segment was an opportunity to showcase young Indian talent in the ïŹeld of fashion, architecture, graphic design, animation, even prosthetic design. Trans-media artist Charuvi P Agrawal shared her digital art exhibition Shri Hanuman Chalisa- consisting of a ïŹlm, an iPad app and an exhibition that demonstrated to users how they could enjoy a very personal experience with one of the oldest songs from the Hindu Scriptures.

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A Stop Motion Recipe

The stop motion animation depicting the ethos of Charuvi Design Labs’ organic identity which draws its inspiration from ordinary everyday object and creates extraordinary art forms. Art which tells stories of the land which is rich in cultural heritage.

We started with a strong storyboard, 2 Guys, 412 Frames, 40 days & a stop motion recipe was cooked with beans, beads, rice, lentils, pure labour and lots of fun. The original seed of the idea was to bring together ideas, freedom, togetherness, creativity & high spirits.

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Divine Response – II : An Augmented Reality Installation

Studying the relationship between space and rituals associated with the religious-cultural artifact Hanuman Chalisa. The concept of deity responding to the devotee in a manner that it can be sensed by the devotee was created. Augmented Reality used to create the artifacts which convey the response of the Deity.

Installation 2: Divine Response 2

Studying the behavior of the devotees, we realized that people touched the tail very affectionately. The touching of the tail seemed quite an opportunity for placing an interaction. It becomes magical in its moment and makes the devotee awestruck. Thus simply it becomes an interaction in which as devotee touches the tail, God speaks to them. As there is no physical evidence of any switch just the touch at the spot where generally all devotees touch, it will augment their reality with aural sensation. In this installation as technology becomes invisible at all such levels, from a perceptual and cognitive point of view, interaction becomes completely natural and spontaneous. It is a kind of magic. One of the Characteristics of a natural interface is thus the reduction of cognitive load on people interacting with it. 

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Divine Response 2

 

Technology:

Augmented Reality: AR supplements the real world with virtual (computer-generated) objects that appear to coexist in the same space as the real world.  Augmented Reality (AR) is a variation of Virtual Environments (VE), or Virtual Reality as it is more commonly called. VE technologies completely immerse a user inside a synthetic environment. While immersed, the user cannot see the real world around him. In contrast, AR allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. Therefore, AR supplements reality, rather than completely replacing it. Ideally, it would appear to the user that the virtual and real objects coexisted in the same space.

Divine Response – I : An Augmented Reality Installation

Religion is a human project to formulate stable and meaningful dimension behind the accidental, chaotic and shifting realities of human existence. The religious-cultural artifact Hanuman Chalisa is yet another hope to cope up with the stress of existence. Its teaching gives hope and makes us aware and conscious about ourselves. Studying the relationship between space and rituals associated with it, the concept of deity responding to the devotee in a manner that it can be sensed by the devotee was created. The new media tool Augmented Reality was used to create these artifacts which convey the response of the Deity.

 

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Space:
Space is very important component when one sets out to design an interactive installation. It sets basic behavior and interaction. Every space has its purpose and meaning, the nature of it makes certain activities and behavior possible and confines certain other.

  

Installation 1: Divine Response 1

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This concept revolves around the behavior of tourist and devotees in reaction to the size of the idol. It is common to see people striking poses and playing with the scale of the architecture/sculpture.

After establishing the idea of utilizing the scale of the idol, the meaning of temple and rituals study that was done earlier was applied to generate a meaningful interpretation of the subject at hand. It is said that every shrine is associated with its power and good vibration. When one comes to the place of worship after having prayed, the mental onus is relieved and one feels blessed. It is at this moment one feels truly blessed. The suffering is transformed in to hope and happiness lightens the mood. Blessing is thus to make one happy and to drive the seeker towards the ultimate happiness and consciousness of the soul. The spiritual bliss and the ultimate happiness in Hinduism is of becoming aware and conscious about self and universe thus seeking the union between inner and outer world and attaining nirvana which is free from all suffering. This is achieved when kundalini is awakened which is marked by the chakras.

It is a metaphor for world realization, self-realization and truth realization. It symbolizes Sat- Chita- Ananda.

Technology:

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Augmented Reality: AR supplements the real world with virtual (computer-generated) objects that appear to coexist in the same space as the real world.  Augmented Reality (AR) is a variation of Virtual Environments (VE), or Virtual Reality as it is more commonly called. VE technologies completely immerse a user inside a synthetic environment. While immersed, the user cannot see the real world around him. In contrast, AR allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. Therefore, AR supplements reality, rather than completely replacing it. Ideally, it would appear to the user that the virtual and real objects coexisted in the same space.

Scope of Shri Hanuman Chalisa Interactive app for iPad and Android tablets

Availability of the Hanuman Chalisa:

In devotional songs Hanuman Chalisa is very famous. Classically it was famous in media like books, cassettes, CDs , YouTube and now in application format as digital book. In YouTube 6340 search results can be found with viewership of 5 lakhs and above. The digital books which are available in android and itunes have text and audio. In iTunes 13 applications can be found and in android 131.

Why should this app be made?

Though Hanuman Chalisa is widely read and recited very few people know about its meaning and stories associated with it. This application is a novel way of educating meaning of Hanuman Chalisa, mythology storytelling, propagates spirituality in playful non obtrusive manner.

For whom is this app?

The target audience includes Indians, NRI’s as well as international users. It also intends to cater wide age groups from 5 years and above. The younger age group will need assistance from the parents. Not all features will make sense for all age groups for example the faith beads will not be of much significance for a kid who enjoys just playing with the app.

Considerations:

As the application is targeted for international market, the quality of graphics and user experience has to be at par with the applications produced internationally. Some of the design decisions also reflect this, for example the text of Hanuman Chalisa verses and its explanation is offered in English which can be toggled to Hindi. Many of the icons are so selected that they are widely accepted. From many translations available Chinmaya Mission’s translation of Hanuman Chalisa is followed as it is widely accepted. It also provides pronunciation key.

What this app is and not?

This app is celebration of Indian mythology, spirituality and new medium of expression. It does not have any religious or political agendas. It merely expresses 400 years old composition in new medium. It does not want to hurt any religious or social sentiments. All the visuals are interpretation of the artist, Charuvi Agrawal, and thus do not claim that it is the sole way of interpreting hanuman Chalisa. This is also reflected by providing a platform for letting people express their own interpretation.

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